Vivid West

Where Western India Comes Alive in Colour.

Vivid West is a curated celebration of Western India’s iconic textile traditions, featuring authentic Bandhani sarees, handblock Ajrakh sarees, and traditional Patola sarees. Crafted by skilled artisans across Gujarat, these sarees showcase age-old techniques such as tie-and-dye, resist printing, and intricate geometric weaving.

From breathable cotton and modal silk to Pure Gaji Silk Bandhani sarees for everyday elegance, to richly detailed Ajrakh sarees and statement Patola drapes for festive occasions, the Vivid West collection blends heritage craftsmanship with contemporary comfort. Each saree is thoughtfully selected for its originality, fabric quality, and timeless appeal.